Setsubun: Welcoming Spring with Japanese Craftsmanship and Tradition

As the last traces of winter linger, Japan prepares for a vibrant seasonal shift known as Setsubun. Occurring on February 3rd, Setsubun literally means "seasonal division." It is the day before the beginning of spring (Risshun) in the traditional Japanese calendar.

Beyond the well-known bean-throwing ritual, Setsubun is a beautiful time to appreciate the "Handmade Heart" of Japan—the delicate crafts and tools that have been passed down through generations.

The Ritual: Mamemaki (Bean Throwing)

The most famous tradition is Mamemaki. We throw roasted soybeans while shouting, "Oni wa soto! Fuku wa uchi!" (Demons out! Fortune in!). It’s a spiritual spring cleaning to drive away bad luck and welcome a year of good health /luck.

The Art of Setsubun: Exquisite Handcrafted Tools

At Kawaii Presenter, we believe that the beauty of Japanese culture lies in the details of its handiwork. For Setsubun, several traditional crafts take center stage:

• Masu (Wooden Measuring Cups): The beans are often held in a Masu, a square box made of Hinoki (Japanese cypress). These are masterpieces of joinery—crafted without a single nail. The scent of the wood and the smooth texture represent the purity of nature.

• Oni Masks (Hand-painted Art): The "demons" are often portrayed with expressive, hand-painted masks. Whether made of traditional Washi paper or carved wood, these masks showcase the playful yet powerful artistry of Japanese artisans.

• Amulets and Seasonal Decor: From small ceramic figurines to delicately woven charms, these handmade items are placed in homes to bring peace and protection for the coming season.

Bringing the Spirit of Japan into Your Home

Setsubun is more than just a ceremony; it is a moment to appreciate the changing seasons and the warmth of handmade goods. In our shop, we curate items that carry this spirit—objects that aren't just "products," but stories told by human hands.

As we transition into spring, why not add a touch of Japanese tradition to your space? Let’s celebrate the craftsmanship that turns everyday objects into treasures.

Wishing you a season full of fortune and beauty!